At Google, we are committed to providing high quality products for our users, customers and partners. On this page you will find testimonials from businesses explaining how our services have helped them achieve their goals. We are proud to work alongside these organizations and will continue to provide them with the digital solutions they use to succeed.
...a high quality search experience, while empowering user choice...
As an independent browser company, Opera is pleased to be a long-term Google partner. The nature of the open Android ecosystem has enabled us to offer an uncompromisingly innovative browsing experience to our global user base. At the same time, we have chosen to enter into a search distribution partnership with Google to provide our users with a high quality search experience, while empowering user choice by offering a menu of alternative search engines users may easily choose from.
Per Wetterdal, EVP, Opera
Google's been a great partner. We have been using their advertising products since 2004 to help us operate TheFreeDictionary.com by making it possible to reach advertisers who we otherwise wouldn’t be able to reach.
Steve Boymel, VP Business Development, Farlex, Inc. (TheFreeDictionary.com)
Google Ad Manager allows us to deliver customized ads that give the user a relevant ad experience. That’s great for our users, that’s great for our advertisers, and it’s great for our sport.
Tim Clark, SVP & Chief Digital Officer, NASCAR
We use multiple products and demand partners to drive the kind of revenue needed to keep our content free for users. We've found Google's tools highly compatible with other third party demand partners and advertisers.
Ryan Nathanson, SVP Operations, SHE Media
...with Google, we realized that even smaller publishers like us can see major revenue boosts…
A year ago, our revenue model was focused primarily on in-app purchases, however we were only converting 10% of our users - users we paid to acquire. We thought ads could only be profitable with millions of impressions, but working with Google, we realized that even smaller publishers like us can see major revenue boosts when we have the tools to monetize free users. Google's products and guidance helped us recognize this potential, and we've grown our monthly ad revenue over 600% in less than a year.
Chris Bick, Founder, Bickster Studios
Google is core to our ad business and is one of our most responsive partners, always ensuring that we’re getting the most revenue out of our site, which serves to support everything we do.
Mike Orren, Chief Product Officer, Dallas Morning News
Ad Manager helps us manage our digital business and tap into demand from a diverse set of platforms to grow our advertising revenue.
Burhan Hamid, Vice President of Data, TIME
Google's ability to offer different advertising products has allowed us to optimize and balance user-experience with revenue.
At Slickdeals, our mission is to help shoppers win everywhere. Google has been instrumental in helping us generate strong revenue with high quality ads, allowing us to reinvest more earnings into our technology which has saved consumers over $6 billion. Google's ability to offer different advertising products has allowed us to optimize and balance user-experience with revenue. Google has helped provide our business with diversified revenue streams which have been critical to our growth over the past several years.
Eugene Faynberg, VP, Ad Operations, Slickdeals
Unity leverages Google AdMob's platform to drive revenue to Unity's clients that rely on that monetization of their digital experiences. Free apps are beloved around the world, and Google is another revenue source for our clients.
Julie Shumaker, VP of Revenue,
It has allowed us to improve key metrics like viewability, latency & revenue...
Ad Manager provides a breadth and richness of data that helps us make key decisions for our monetization business. It has allowed us to improve key metrics like viewability, latency & revenue by more than 35% over the past few months.
Steve Mummey, VP of Programmatic Sales & Operations, AccuWeather
Ad Manager is an important part of our monetization strategy and allows us to efficiently optimize revenue across local news markets. Our Google team works in lockstep with us to provide technical support, product guidance, and insights that have helped fuel revenue growth.
Mark Bullard, Director of Digital Business Development, Lee Enterprises
Google Ad Manager's wide array of tools have allowed us to unlock yield optimization opportunities in a focused and effective manner.
Ryan May, General Manager of Publishing, System1
Google isn't just our top monetization partner, they also help provide tools and information to help Mediavine and its 8000 independent publishers build a faster and better web experiences for users. We're confident that in working with Google, Mediavine will be able to help content creators build sustainable businesses for years to come.
Eric Hochberger, CEO, Mediavine
...Google Ads generates 11% of our web traffic and roughly 15% of our sales revenue. It’s an $11 return for every dollar spent...
We were a pre-digital company when we began, but transitioned into a digital-first business. We use YouTube and Google Ads to speak directly with our customers and share our message - and Google Ads generates 11% of our web traffic and roughly 15% of our sales revenue. It’s an $11 return for every dollar spent, which is huge for a small business, and it has helped us to serve more than 55,000 customers. Our investment in technology, in particular Google tools, has been hugely helpful, and we also view it as a means to get people more active and involved in their communities.
Jason McCarthy, CEO, GORUCK, Jacksonville Beach, FL
Google Ads has provided us with a cost-effective way to compete with the national flower delivery brands and their larger ad budgets.
We’re a locally owned store that is deeply rooted in our community. Google Ads has provided us with a cost-effective way to compete with the national flower delivery brands and their larger ad budgets. Additionally, it provides us with a way to make sure that when locals search for flowers, we stay top of mind against those larger brands. Our investment in Google tools has certainly paid off, and we’re excited to see what’s next.
Molly Meulenbroek, Manager & Co-Owner, Studley’s Flower Gardens, Rochester, NH
We’ve been a Google Ads customer for 8+ years, and I am so grateful for the support that Google has given me in helping me with innovative strategies for my business. Given COVID, we pivoted our operations to focus more on e-commerce, and digital tools; specifically Google Ads, have played a massive role in that. With the help of a new ad strategy, we successfully brought in more customers. I am beyond thankful for how helpful Google has been in keeping my business alive and thriving, with business up 60% steadily in the last few months. With so many marketing options and tools at my disposal, it’s important to me that my dollars yield the greatest ROI which is why I continue to invest in Google tools.
Chris Lewis, Founder & CEO, Evergreen Applied Technologies , Evergreen, CO
I started Fat Witch Bakery in 1991 with a single brownie recipe, and today I’m up to 30 varieties. We’ve been a Google Ads customer for over 17 years, which has helped us find customers all across the U.S. In light of COVID, we shifted focus to our e-commerce business, and Google tools helped play a large role in that pivot. We’ve been using Google Ads to reach new customers, and Google Analytics to track and manage campaign effectiveness. With the power of those tools combined, Google is helping drive about 50% of our business. We appreciate the value that Google tools offer us, and how that value trickles down to our customers, allowing us to better serve them our tasty treats.
Patricia Helding, Founder, Fat Witch Bakery , New York, NY
The combination of ease of use and affordability is why we continue to invest our marketing dollars with Google.
I’m proud of Okabashi’s tradition of making shoes in the U.S., in an environmentally sustainable and socially conscious way. Since the early 2000s, we’ve used the web to tell our story and find audiences that our traditional retail channels don’t capture. We have lots of tech options and find Google uniquely helpful. Google allows us to look at our website activity and really see what people are responding to. Getting that feedback helps us better understand our customer, which is invaluable. The thing I also really love about Google tools is that they’re often simple enough to understand but powerful enough to drive scalable impact. The combination of ease of use and affordability is why we continue to invest our marketing dollars with Google.
Sara Irvani, CEO, Okabashi, Buford, GA
We’ve been a Google Ads customer for over 7 years, both in the U.S. and to help us reach our international customers...
Reaching customers all across the globe is no easy task, but we’ve used digital tools to find customers from South Dakota to South Korea. Since founding Strider in 2007, we have sold 2.5 million bikes in 78 countries. We’ve been a Google Ads customer for over 7 years, both in the U.S. and to help us reach our international customers, and it has fueled 30% of our online traffic. We’ve developed such confidence in these tools that it’s allowed us to take bold and confident new steps with our company, which is really a testament to how well they’ve worked for us and how important they are to our business.
Ryan McFarland, Founder, Strider Bikes , Rapid City, SD
We have been fanatic users of Google's many products for quite some time. In spite of shifts that we’ve had to make recently to adapt, our investment in Google Ads coupled with our increased use of YouTube has enabled us to find communities from our hometown of Dallas all the way to India that were searching for delicious chocolate. The access and affordability of these tools gives me continued hope for our tasty chocolate business.
Pam Eudaric, Founder & CEO, Chocolate Secrets, Dallas, TX
The information provided by Google Analytics and the global reach of Google Ads gives our small business the ability to compete head to head with the big guys!
We brought bowtieclub.com online in 1996 and now feature one of the largest selections of bow ties available on the web. A large part of our growth can be attributed to the last 13 years using Google Ads and Google Analytics. Google Ads brought our business to the next level by allowing us to reach bowtiers from all around the world. We can imagine a new marketing strategy, implement it on Google Ads and within minutes, we have a new customer in Australia. The information provided by Google Analytics and the global reach of Google Ads gives our small business the ability to compete head to head with the big guys!
Kirk Hinckley, President & Co-Founder, Bow Tie Club, Gaithersburg, MD
Keeping kids and pets safe is no easy feat, but it’s what we set out to do each and every day. We've always been strong users of Google tools — we’ve been a customer for over 14 years — but they’ve been even more helpful during these challenging times. Google’s services help us reach customers far beyond Dubuque, Iowa, and it’s tools like Google Ads that keep us active and present with customers.
Marc Pichik, Owner, Smart Retract. Makers of Retract-A-Gate, Dubuque, IA
There are so many choices when spending marketing dollars, but for us Google is an invaluable partner.
Google Search has connected us to customers around the world. It’s the best feeling knowing that people who are looking for innovative zipper bedding can find us through Google Search quickly and efficiently. There are so many choices when spending marketing dollars, but for us Google is an invaluable partner. We are grateful for their investment in tools for businesses like ours that enable us to grow and help more people.
Betsy Mikesell, CEO & Co-Founder & Angie White, COO & Co-Founder, Beddy’s, West Jordan, UT
We started as a wholesale-only company, and stayed that way for decades. Today, more than 90% of our marketing dollars are dedicated to digital, and using products like Google Ads and Analytics, we’ve been able to reach customers who are searching for bedding and linens. With e-commerce accounting for such a large part of our business today, it’s been instrumental to focus our efforts on the tools that help us derive the most value. We’ve been Google customers for over 13 years, and we know with our continued use of their products, our future is bright.
Jason Needleman, CEO, Peacock Alley, Dallas, TX
We know there are tons of ways to invest our marketing dollars, but we’ve continued to use Google Ads for the last 13 years because of the results we get.
Since founding SleepPhones in 2007, we’ve sold more than 1,000,000 products in over 80 countries. The internet, and Google tools, have been invaluable to our business - they are what keeps this international network for manufacturing, sales, and distribution running. We know there are tons of ways to invest our marketing dollars, but we’ve continued to use Google Ads for the last 13 years because of the results we get. When people are searching for our product, they are met with the results that help drive traffic to our site, and it’s the ability to track where our customers are engaging with us that helps us meet that demand.
Wei-Shin Lai, M.D., CEO, SleepPhones, Erie, PA
Digital tools gave us what we needed to pivot - and Google provided us with the ones that were affordable and easy to use...
When you think of oyster farming, you don’t think of digital anything. But as a young business that sold exclusively to retailers, when the pandemic hit I needed to change my business and find my customers. Digital tools gave us what we needed to pivot - and Google provided us with the ones that were affordable and easy to use, to connect us to customers looking for a delicious treat to lift their spirits, all while keeping us afloat. And because of our continued investment with Google, we now have hope for the future.
Peter Stein, Owner, Peeko Oysters, New Suffolk, NY
We’ve been focused from the start on using digital solutions to grow, and using digital tools like Google Ads and Analytics, we’ve sold our kettle bells in over 40 countries, with 15% of overall sales coming from outside the US. The reach that these tools provide us are what keeps us coming back, and the way we enter any new market is with a Google Ad campaign, coupled with Google Analytics to understand what our customers need. These insights helped us pivot to our digital offerings during COVID, which is now a growing part of our business. If we didn’t have those customer insights, we’d just be spending money and getting fewer results, something no small business can afford right now. We’re grateful to Google for helping us spend our dollars wisely and reach customers who are adjusting to the new normal.
Chad Price, Founder & Managing Partner, Kettlebell Kings, Austin, TX
...we wouldn’t be where we are today without Google tools. They’ve been so important to our success, and they’ve allowed us to stand out and grow in a competitive industry...
We’re one of the fastest growing female-owned businesses in the world, and one of the largest woman-owned language service providers in the U.S., and we wouldn’t be where we are today without Google tools. They’ve been so important to our success, and they’ve allowed us to stand out and grow in a competitive industry while serving customers in over 170 languages. Social platforms and marketing services like Google Ads, paired with the capabilities of Google Analytics, help us get the word out in an easy and affordable way. Partnering with Google has really enabled Akorbi to help people across the globe communicate more effectively, and we’re looking forward to seeing what’s next.
Claudia Mirza, Co-Founder & CEO & Azam Mirza, Co-Founder & President, Akorbi, Plano, TX
